The Riverfront Rumble 4 Collective Booklet was an opportunity to honor loved ones who have either passed away or are currently battling cancer. We created the booklet for our A Fight Against Cancer Event, a fundraiser for the American Cancer Society. It also served as a way to raise funds for tickets for people who can't afford to attend the show. Many individuals and businesses placed an ad in the program to recognize and celebrate a loved one or to promote their business. Overall, it was a very successful and heartfelt tribute to all.